KKLD* develops integrated campaign for the BMW Guggenheim Lab.

KKLD* offices in Berlin and New York City have developed an integrated campaign for the BMW Guggenheim Lab. The BMW Guggenheim Lab is a long-term global initiative that starts in New York City in August 2011 and will travel to Berlin in Spring 2012 before visiting a major city in Asia. The “RETHINK NYC” campaign introduces the lab as an urban think tank and invites people to visit the Lab on-site or online. The campaign will be shown internationally – with a focus on New York – and it will be placed in print, out-of-home, digital and social media. Facebook page
slideshow more

KKLD* in charge of worldwide communication activities for new BMW sub-brand, BMW i.

Creative agency KKLD* is responsible for all communication activities regarding the launch of the BMW Group’s new sub-brand. Under creative lead by CEO Alexander Diehl, the KKLD* departments in Berlin and New York City worked closely together to develop this sustainable and visionary sub-brand and create its launch campaign. KKLD* is responsible for the complete integrated communication planning and campaign development for BMW i, further emphasizing its role as a premium agency for integrated ad campaigns worldwide. BMW i Website
slideshow more

KKLD* develops brand appearance for DriveNow of BMW i, MINI and SIXT

The KKLD* office in Berlin has developed a comprehensive design concept for the new car sharing service of BMW i, MINI and SIXT. In addition to creation of the brand, the brand name and the logo, KKLD* has also developed the branding of the car sharing vehicles – everything from the touchscreen menu in the car to the internet site and smartphone app. Simple, understandable and consistent: The brand promise is kept at all relevant touchpoints by well thought-out interaction design. Whether on website, iPhone or even in the car itself, the user gets to the point with a few clicks, receiving info in a friendly and helpful manner, informed precisely in every situation. In the vehicles, a touchscreen interface offers easy access to processes relevant to reservation as well as navigation and other value-added services. The applications connect well-established best practices with innovative solutions. KKLD* has also conceived and produced a video clip explaining how comfortable and simple it is to rent a DriveNow vehicle and the advantages the concept offers to the customer. With this step forward, KKLD* underlines its role as a cross-media, full-service agency with an integrated approach. click here to view slideshow more

Unique digital campaign to promote new BMW model

KKLD* has conducted a new digital campaign – the first of its kind in the automobile industry – for BMW. It kicked off with the launch of a special weblog „Don’t Blog About This“ and the publication of sneak peek images and teaser videos of a mysterious new prototype on Flickr and Youtube. In the first week after the launch, the website attracted hundreds of thousands of views, without its having been actively advertised. A global campaign was thus launched successfully without any media outlay whatsoever. Within ten weeks, the video clocked up a total of 500,000 views. The dontblogaboutthis.com website deliberately played on speculation, rumours and revelations about the new BMW prototype. The tongue-in-cheek campaign also suggested that car fans and bloggers should not speak about the new model, which is still under wraps. The intention, of course, was that they should do exactly the opposite. The mystery campaign received a very positive response from such leading blogs as Top Gear, Autoblog and PSFK. It also promptly made the jump into the German and international press, including The New York Times, and was hailed as “a perfect example of viral marketing” by Focus Online. Click here to view slideshow more

New Internet Platform for the BMW Group: “Project i”, the Think Tank for Sustainable Mobility Topics

At www.project-i.com KKLD* has created an online platform for the BMW Group. It serves as the official website for Project i, an initiative of the BMW Group to develop sustainable and trendsetting mobility concepts. The English-language website was developed for an international audience as a platform for progressive mobility topics, programmed and actively edited by KKLD*. The site gives in-depth, up-to-the-minute insight into how the BMW Group is mastering the challenges of sustainable mobility. Core is the presentation of the revolutionary Megacity Vehicle, which is of great interest to an increasingly aware, environmentally minded public. The Megacity Vehicle is an absolutely new, emission-free vehicle, currently in the development phase. In addition, our creative agency has designed and programmed dedicated social media sites for Project i. Via an integrated Twitter channel and Facebook page, users can subscribe to receive the latest news, contribute their own relevant links, and join in the conversation. Project i will continue to develop as a platform for discussion of mobility, regularly edited to introduce new features and content. slideshow more

KKLD* Launches Career Channel for BMW Group on Facebook and Twitter

As of July 1st 2010, the BMW Group has made an information page with current job openings available on the social networks Facebook and Twitter. These innovative applications were conceived and implemented by KKLD*. Students, graduates, and professionals in all fields can now get information about career opportunities and work at the BMW Group directly from the two social networks. A major highlight of this initiative is a search engine for job seekers, directly integrated with Facebook. If there are no suitable positions available, prospective employees may choose to receive all new job listings corresponding to their field of activity and career level via Twitter. In addition, users can forward listings to interested friends and colleagues using the social networks’ “sharing” functions. With this new development, the BMW Group continues its consistent commitment to social media. Already, they successfully maintain the corporate information page “BMW Group View” on Facebook, as well as websites for the brands BMW, BMW Motorcycle and BMW MINI. KKLD* is the lead agency for all BMW Group social media activities worldwide. twitter.com/bmwkarriere
facebook.com/bmwkarriere more

BMW Clean Energy

Development of a brand image and communication strategy. On- and offline events were developed to create and reinforce an awareness of BMWs "Clean Energy" campaign, in order to encourage a debate about sustainability and the zero-emission hydrogen car BMW H7. This was implemented via an online community platform, events & projects, PR and cooperation with media-partners and innovation-summits such as TED or DLD. more

BMW Club of Pioneers

Club of Pioneers is an international blog / community platform for environmentally friendly future technologies and a sustainable lifestyle. On behalf of BMW Group we created an international network with on- and offline projects and events, which gives attention to the topics sustainability and sustainable mobility. Our work encompasses the conception, design and programming of the platform and the ensuing editorial support, including blogging, video blogging and a series of international Club of Pioneers events. The Club of Pioneers was decorated "Landmark 2008" by the initiative "Germany - Land of Ideas".


www.land-der-ideen.de
www.clubofpioneers.com more

BMW-web.tv - International Videoplatform

BMW-web.tv is BMW's international entertainment videoplatform, created in order to present customers and interested people with a broad spectrum of on-demand video-content about the vehicles and the BMW brand. During the development of strategy, concept and and content-formats, we paid special attention to the creation of a simple, exciting User Experience and to the integration of viral web 2.0 interaction- and seeding-functions. BMW-web.tv was awarded "Website of the Year" in 2007.
(Jahrbuch der Werbung) www.bmw-web.tv more

BMW M Power World Brand Community

Premium-community and online magazine for drivers of the BMW M Performance Car Series. Direct attachment of premium clients via an online community with exclusive coverage of the topic BMW M Performance Car Series, motor sports and events. Besides magazine, bulletin board and a series of events, lead users among the clients were incorporated in the product development through the platform. www.m-power.com more

Sustainability brochure of the BMW Group

The biennial sustainability report of the BMW Group publicizes facts and information about the sustainable management and action of the BMW Group concerning production and suppliers as well as the value creation chain as a whole. Our brochure conveys the key-messages of the sustainability report in a manner that is appealing to the customer, with the intention of amplifying brand attachment and of giving the customer an insight into the sustainable effects and actions of the BMW Group in a vivid and striking way.