Website relaunch and rebranding

Cervélo is the world's largest producer for Time Trial and Triathlon bikes and a leading manufacturer of high performance racing bikes. The brand stands for technical innovation, and the uncompromising pursuit of performance and quality. All made possible by modern production technologies and materials research. This claim is underlined by the fact that Cervélo is the only wheel manufacturer with its own Tour de France team. As lead agency, we transfer the client’s high standards in design to the communication tools we use across all media to portray them. We relaunched cervelo.com in early 2010 and accompanied it with an overall rebranding for the company. Our emphasis was to present a reduced aesthetic that mirrors the brand's core values: innovative products with state-of-the-art engineering. We built unique features for the site including: A Product Finder, a 360 ° viewer, Riders-Blog, Video Portal, news ticker, retailer locator, a test rides application for interested customers, and posted a full and ongoing racing calendar. We also created a community page that centralizes activities on all social media platforms. Go to Cervelo.com
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Social Media Integration

Close contact with the fans and customers has always been a must for Cervélo. With the Cervélo Test Team in 2009, an important foundation for even more "Fan Access” has been made. The Social Media Revolution gives dynamic brands like Cervélo entirely new possibilities for interacting with their fans. With a multi-channel strategy, we have brought Cervélo into the Web 2.0 world: With its own video documentary series hosted both on Youtube and the iTunes Store, updates from the Tour de France tweeted from the team car, and ongoing daily updates for all Facebook fans. After only two weeks of introducing these features we had gathered more than 17,000 fans, followers and subscribers for Cervelo. In other words, the social media integration was and continues to be a success. more

Give-aways for premium customers

Cervelo’s "Beyond The peloton" program was created to generate opportunities for premium clients and sponsors to experience the Cervelo Test Team and riders at close range. Our task was to increase the quality of, and impact of this program. We produced a set of high-quality image maps in the style of collectible autograph cards in customized cases. These were presented to potential sponsorship partners and premium clients at global high-profile events. more