After winning a highly contested pitch process, KKLD* took responsibility for the complete overhaul of Baume & Mercier’s digital presence.

Concept, design and technical implementation for a new e-commerce site were created to appeal to the core target audience: luxury watch enthusiasts. Available in eight languages, the site features an engaging user experience with a premium look and feel befitting to the brand. Exclusive product imagery, video and interactive content immerse visitors in the Baume & Mercier universe.

KKLD* managed the seamless integration of the heritage watchmaker’s first e-boutique, ensuring quick and easy transactions for their users with smart shopping solutions.

For the launch of Baume & Mercier’s new Clifton collection, KKLD* built an immersive product experience in the form of a one-page parallax website.

As the user scrolled through the page, they were taken on a journey exploring each feature of the new collection, expanding upon the collection’s 1950s ‘Golden Era’ influence. A series of banner ads were also strategically placed to drive users to the website. The result was a flowing narrative served as a perfect introduction to both the Clifton collection and Baume & Mercier as a brand.

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