BMW i - BORN ELECTRIC
KKLD* partnered with BMW to develop the communication activities and brand strategy for the innovative BMW i.
KKLD* partnered with BMW to develop the communication activities and brand strategy for the innovative BMW i.
The visionary sub-brand needed an own identity. Through extensive research and brainpower, KKLD* developed a worldwide communication strategy including an award-winning print campaign, digital and social media strategies, target market, brand voice, and ongoing support for the traveling project.
KKLD* was also instrumental in the launch of BMW i Ventures, an NYC-based technology incubator assisting in the development of and investment in location-based mobility services.
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