KKLD* created a campaign for MINI Connected, MINI's inventive in-car entertainment system. This is one of the first campaigns to launch in the new Corporate Identity also created by KKLD*.

Smart messaging and modern, aspirational imagery shot by Kai-Uwe Gundlach, one of the revered automotive photographers, portray the human side of a technically complex product, making it approachable and creating a consistent visual identity.

The campaign spans over different channels, from print and out-of-home to digital, to promote product substance and underline the inventive character of the MINI brand.

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